Viale Rimembranza 163 Vercelli, Italy


Our formulations are helping to change the way people perceive personal care and the results it can deliver.

Our products balance a serious, scientific, efficacious function with the aspirational appeal of beauty products.

This clinical, aspirational balance is reflected in the products, packaging and marketing.


Choosing whether to breastfeed or formula feed their baby is

one of the biggest decisions expectant and new parents will make.For mothers who are unable to breastfeed or who decide not to,

infant formula is a healthy alternative. Formula provides babies with the nutrients they need to grow and thrive.


We’re always thinking about natural ingredients, where they come from and what they can do for a healthy world. That’s because ingredients derived from nature and handled responsibly tell you something important about a product. Something that feels good. And feeling good is what our ingredients list is all about. You can plainly see every ingredient we use including its purpose and source.